Emilio Sanchez is not a man who pulls any punches. He wears his heart and passion on his sleeve.
A proud Spaniard who will never sugarcoat an answer to curry-favor an over zealous parent promoting their son’s unbelievable talent. An inveterate champion who will never camouflage his true thoughts by spinning “a fools paradise” prediction about a child’s future prospects on the Pro Tour just to be polite or for potential business.
No, not Sanchez. He’s blunt and honest. When you entrust your impressionable teenager into his tennis domain, Emilio’s aim is simple, direct and straightforward—namely to nurture, develop, and transform each individual athlete he works with into the highest-caliber performance tennis player.
“Where’s the ice-cream machine that used to be here?”, was one of the pressing questions posed by world number one Sir Andy Murray when he came to visit his old training grounds at ASC in Barcelona. In town to play the Godó Open, Sir Andy Murray came to our Barcelona campus for a ceremony dedicating court number one in his honor.
Champions are those that in the face of adversity are resilient.
This is quote 17 of a series launched by Emilio Sánchez Vicario under the title ‘21 Successful Habits for Overcoming Adversity’. In his previous articles, Emilio has linked together personal experiences with other people’s stories of progress and improvement, with adversity as the underlying theme. The 17th quote is entitled, ‘Accept that adversity is always there: you have to live with it, it is part of your ‘Actual State’, it is a part of everything.’ In this article, we wanted Emilio to explain why he choose adversity as the underlying theme of this series, and what it means to him.
Enjoy the pressure. Feel it, like it, savor it. You’ve worked so hard to arrive to this moment and now you are READY.
By Emilio Sánchez Vicario, CEO & Founder at Sánchez-Casal Academy.
The Davis Cup is different. It is something special that arrives at the end of every year bringing incredible stories full of emotion. The result of this energy that turn out epic matches. This year, Argentina’s story touched my heart.
The ATP invited Emilio Sánchez Vicario and Sergio Casal to be part of the “Finals Club”, an exclusive club that celebrates the heritage of the ATP World Tour finals, and honors the players who had such an important role in the success of the event. We are proud of our founders!